6 reasons to invest in media training

Trade journals, business media, webinars, podcasts, networking events, round tables and panels. As business owners, members of senior leadership teams, or simply as engaged employees, we’re constantly hoovering up information about our professions and areas of expertise, and it comes in many different forms.

We’re listening and learning all the time, but what happens when you’re called upon by your organisation to represent it and share your knowledge as an organisational advocate and subject matter expert? This time it’s you in the hot seat – and the audience is ready to hear your thoughts.  

For many people, this prospect is nerve-wracking. Confidence is key to success, but being interviewed by strangers for the media, or getting up on stage to represent your organisation, doesn’t come naturally to everyone. 

That’s where media training comes in. In 2023, we’ve seen a serious uptick in businesses and organisations wishing to equip their teams with the right skills to represent their places of work articulately and confidently. 

We’ve trained everyone from CEOs to graduates, and they all tell us that the learning they receive – including plenty of practical application, is something they’re able to use straight away. Not just when they’re called on to be interviewed by a journalist or appear on a podcast – but that it has helped them communicate more clearly in their day-to-day roles as well.

Here's how media training can help your organisation:

1. Enhanced reputation management: Effective media training helps to build and maintain a positive public image for your organisation, even in challenging situations.

2. Increased confidence: Media training boosts the confidence of your spokespeople, enabling them to communicate more effectively and persuasively.

3. Consistent messaging: It ensures that your organisation's messages are consistent across all media channels, preventing misunderstandings or misinterpretations.

4. Improved stakeholder relations: Clear and effective communication builds trust with stakeholders, including customers, employees, investors, and the wider community.

5. Take advantage of media opportunities: Equipped with media training, your organisation is better positioned to leverage media opportunities – for example, talking on podcasts, media interviews, speaking on panels or webinars - for positive exposure and strategic communication.

6. Crisis preparedness: In times of crisis, a well-prepared spokesperson can help manage the narrative and mitigate damage to your organisation's reputation.

Ultimately, media training is a proactive approach to shaping how your organisation is portrayed to the outside world, helping turn your key representatives into organisational ambassadors, and giving them the confidence to positively influence public perception.

McBryde & Co’s media training packages are rated at 9.4/10 by delegates and are delivered on-site at organisations across the UK. To find out more about how media training can help your organisation contact rachel@mcbrydeandco.com.