Done well, generating more content via earned and owned media means more eyeballs on your brand and a boost to the top of your sales funnel.

Podcasts can be one of the most powerful mediums to get your message out there, especially in the B2B world. But how do you get started?

We’re listening and learning all the time, but what happens when you’re called upon by your organisation to represent it and share your knowledge as an organisational advocate and subject matter expert?

“Statistics are human beings with the tears dried off,” said Melissa Fleming, referencing Paul Brodeur in her remarkable CIPR International Group Maggie Nally lecture this year.

Trust. It seems to be in short supply right now.

I was knee-deep in research this week when I stumbled across global communications giant Edelman’s annual Trust Barometer. They’ve been publishing the research every year since 2000.

The press release is dead. I’ve heard it so many times over the years. Yet almost every interaction the McBryde & Co team has with a journalist (usually daily) ends with a ‘can you send me more information on that story, please.’ The most succinct way to do this is usually via a press release.

Authentic business writing conveys sincerity and a genuine commitment to meeting the needs of your audience. Here are 10 tips to help you write authentically for your organisation.

Traditional media, including newspapers, magazines, television and radio, continues to hold significant influence and offers unique opportunities to boost reputation and raise your organisational profile.

In today's competitive business landscape, standing out from the crowd is crucial for businesses of all sizes to gain recognition and build credibility. One effective way to achieve this is by entering industry awards.